Facebook Warning: App Profile Pages Set For Deletion

Facebook App Profile Page managers have begun receiving notifications that their Profile Pages will be eliminated Feb. 1.

Administrators can transfer Likes to their new Facebook Pages, if they take action in advance.

“In December we announced to developers that we’ll remove App Profile Pages on Feb. 1, 2012 so that users will be directed straight to an app or a traditional Facebook Page when searching for it,” a Facebook spokesperson wrote Mashable in an email, referring to a Dec. 9, 2011 poston its Developers Blog.

“In addition to lessening the amount of steps it takes for a user to get to an app, this move will also help eliminate the inconsistencies that exist between App Profile Pages and traditional Facebook Pages, such as different Insights, APIs, and distribution channels.”

The social network warns that the opt-in process of transferring your Likes may take up to seven days. As long as you don’t already have a Facebook Page, you can transfer the vanity URL of your App Profile Page as well. Facebook will not, however, transfer Page content. If you manage a page, make sure to save all photos, posts and Insights you want to keep.

If you do not respond to the prompt before Feb. 1, your App Profile Page will be deleted and traffic will go directly to your app.

Developers of new apps will not automatically get an App Profile Page, but can chose to create a Facebook Page from the Developers App.

Do you administrate a Facebook app? Have you received notifications your Profile Page would be eliminated?